Intel

Where I Work: Brad Ascalon

Brad Ascalon is principal designer at Brad Ascalon Studio NYC, which he founded in 2006 but design is in his blood. His grandfather founded a metal arts company in the 1930s, and his father is both an artist and designer working with mosaics, glass and metal. In just a few short years he has made a name for himself designing for such prominent brands as Ligne Roset, Bernhardt, and – most recently –Design Within Reach, for whom he designed a simple, modern menorah.

Brad opens his doors to us for a peek into his space. We discovered that not only does he create some fantastic furnishings, but he’s quite the Renaissance Man…

Let’s talk about how you’re wired. Can you tell me more about your tech arsenal?

I’ve got one PC with two monitors that acts as my main work computer. This is where I do my 3D modeling, rendering, Photoshop work and presentations. I also spend a lot of time on Skype from this computer, talking to clients and manufacturers in Europe and Asia. I have another PC at my second workstation, also with two monitors, where my freelancer or intern works. This computer also runs the same software programs as my main computer. Then I have my Acer S3 Ultrabook, which is used either when I have more than one freelancer in the studio, or when I’m working outside of my studio. I also use it to work in the common areas of our home, doing contracts or internet research, chatting on Skype or just keeping up with the news. I’ve got all my computers linked to Sugarsync, so I can access any file from any of my computers from anywhere in the world. It’s very convenient. Lastly I have my Blackberry Bold, which is used mainly for email and phone obviously.